Berny, along with thousands of other CEOs behind him, is on a mission to weave cooperative capitalism into our cultural fabric and change the new nature of the world doing business. Instead of competition think cooperation.
" Systematically, 'cooperation' systems, whether implemented in a single employee retail operation or applied to a very large multi-national organization, always improve performance over competitive organizing models. Managers raised on a diet of competitive modelling may require years of retaining to more fully adapt cooperative theory into their competitive enterprise systems. Even so, the process of breeding cooperation systems in the workplace enhances value at every level as cooperation theory takes hold. Cooperation represents a system wide reform that resides in the leadership team's idea for a more efficient model of future human organization." ~ Berny Dohrmann.
Here's an idea of what is in store of Berny's new book:
Competition is a virus that is the dominant current constitution for our planet's mental energy. A constitutional revolution has been called and is being held in the palm trees of the mind of free people everywhere-a revolution corporate leaders have recently called REDEMPTION. Cooperation is the vaccine to Ebola thinking. Once injected into the system, cooperation becomes unstoppable. The truth is unstoppable. A better way for organizing enterprise is unstoppable. Always. Competition in all its forms is error code-a failed set of rules for organizing human enterprise. ~Source: booktopia.com.au
